Craft-led Product Design Leader

Craft-led Product Design Leader

Alexander Byrne

Alexander Byrne

Craft-led Product Design Leader

Craft-led Product Design Leader

Alexander Byrne

Alexander Byrne

Craft-led Product Design Leader

Craft-led Product Design Leader

Alexander Byrne

Alexander Byrne

Craft-led Product Design Leader

Craft-led Product Design Leader

Alexander Byrne

Alexander Byrne

Alexander Byrne is a craft-led Product Design Leader. Blending innovative design vision with strong visual, interaction and product design execution for global brands.

Specialised in

Applying original thinking

That creates step-change, visionary product concepts; fostering a design culture of experimentation and creativity.

Promoting design excellence

Through execution, mentorship, coaching, feedback, and knowledge sharing.

Shaping design decisions

That inform the product strategy, roadmap and drive measurable business impact.

Building a cohesive end-to-end user experience

By identifying overlap or opportunities across initiatives, disciplines and the company.

Aligning through storytelling

By rally teams, leadership and organisations around a combination of creativity, business critical insights and strategic vision.

Google. Crafting a first-of-its-kind AI storytelling experience on Android.

Artificial Intelligence (AI), Mobile Operating System, Innovation

Lead Product Designer

Lead Product Designer

What difference did this make?

This innovative vision for AI storytelling on Android secured crucial executive buy-in and alignment on roadmaps across Google. When launched, it is set to impact over 1 billion users by delivering a more contextual, relevant, personalised and intelligent experience on their phones.

*Due to confidentiality, I am unable to publicly display the details of the work that I've done with Google.

This overhaul drove significant growth across both Enterprise and SMB segments, with improved merchant retention and a strong surge in SMB acquisitions — 76 new merchants — resulting in substantial revenue gains for Checkout.com.

Key customer outcomes*

Decreased time to identify fraud

Improved efficiency to help customers

Increased accessibility by reducing payment jargon

Areas of business impact*

Increased revenue

Increased customer retention rate

Increased attraction for non Enterprise merchants

Decreased internal teams time required to assist merchants

Checkout.com. Bringing a new era of payment and fraud management to underserved merchants.

Fintech, SaaS, Enterprise (E2E), Payment Service Provider, Dashboard

Staff Product Designer

Staff Product Designer

What difference did this make?

This overhaul drove significant growth across both Enterprise and SMB segments, with improved merchant retention and saw a strong surge in SMB acquisitions — 76 new merchants — resulting in substantial revenue gains for Checkout.com.

This overhaul drove significant growth across both Enterprise and SMB segments, with improved merchant retention and a strong surge in SMB acquisitions — 76 new merchants — resulting in substantial revenue gains for Checkout.com.

The redesigned core payment experience improved Checkout.com’s position as an enterprise-grade solution, transforming it into a more powerful and intuitive tool. Innovative data visualisation techniques, interface personalisation and intuitive widget integration accelerated fraud detection, enabling merchants to manage risk more efficiently.

Key customer outcomes

Decreased time to identify fraud

Improved efficiency to help customers

Decreased company risk level

Increased accessibility by reducing payment jargon

Perceived Checkout.com as a more powerful payments tool

Areas of business impact

Increased revenue

Increased customer retention rate

Increased attraction for non Enterprise merchants

Decreased internal teams time required to assist merchants

Decreased costs

National Australia Bank. Elevating mobile banking for 10,000,000 Aussie customers.

App, Banking, Accessibility, B2C

Lead Product Designer

Lead Product Designer

What difference did this make?

The renewed mobile banking app enabled customers to interact with a more purposeful and accessible experience. The iOS App Store rating grew from 2.8 to 4.7 stars following the release of the redesign, positioning the National Australia Bank as one of the best mobile banking experiences in Australia.

Aurora Insurance. Defining the brand and product experience to take business insurance from 0 → 1.

Insurtech, 0 → 1, Start-up, B2B

Principal Product & Brand Designer

Principal Product & Brand Designer

A collection of brand mocups showing the logo consistently in the centre
A collection of brand mocups showing the logo consistently in the centre
A collection of brand mocups showing the logo consistently in the centre
A collection of brand mocups showing the logo consistently in the centre
What difference did this make?

Aurora evolved from an idea into a tangible, branded and intuitive consumer experience. Working closely with the CEO on every touchpoint from defining a long term vision, all fundraising materials and launching the MVP. Aurora successfully secured Seed funding from QBE Ventures in 2024.

Checkout.com. Removing operational blockers and pioneering the most supportive Self-Serve merchant experience.

Fintech, SaaS, Enterprise (E2E), Payment Service Provider, Dashboard

Staff Product Designer

Staff Product Designer

What difference did this make?

By accelerating access to qualifying payment products, this bet unlocked +$200M/year in new recurring revenue streams, and significantly reduced existing and future costs. It also eased the burden on internal teams, enabling Checkout.com to scale efficiently while meeting evolving customer needs.

The new self-serve experience redefined how merchants onboard payment methods, transforming a months-long process into a quick, seamless and user-driven solution. This empowered merchants to independently explore, evaluate, and activate new payment options, increasing their agility.

Key customer outcomes

Enabled flexible and relevant growth

Increased earnings

Improved efficiency

Increased confidence in critical business decision making

Areas of business impact

Enabled no and low touch revenue growth (+$200M/year)

Drastically improved operational efficiency

Improved perception (previously seen as aggressively selling)

Unlocked new service offering

Improved customer retention

Decrease human error by automating qualifying decision making

Let's craft a better

internet

experience

brand

app

product

product

.

Let's craft a better

internet

experience

brand

app

product

product

.

Let's craft a better

internet

experience

brand

app

product

product

.

Lets craft a better internet.